Country segmentation tools

Those tools allow the user to generate a pixel accurate annotation of an object either by placing a bounding box around it left or by placing multiple points among its edges right. Tools based on superpixels segmentation displays pre-computed clusters of pixels on the image allowing users to annotate an object in only a couple clicks.

In order to be relevant those tools must generate superpixels that precisely separate the different objects of an image. One of the most known superpixel algorithms known is SLIC, which performs segmentation of the image based on the pixel colors and position which perform quite poorly in real life right. Newer techniques of superpixels have come to light which are capable to faster produce really accurate segmentation of entities within an image allowing to consequently speed up the annotation process left.

As shown on the previous pictures adaptive superpixels allow for a high precision segmentation of entities within a picture. Using this tool relieves the annotator from drawing complex boundaries of an object increasing both annotation speed and quality.

In the first use cases we performed instance segmentation only identifying some entities within the image whereas for the last application we performed the full image segmentation. We measured for each task the time taken to annotate images at the pixel level until reaching similar quality of annotation.

This site uses Akismet to reduce spam. Learn how your comment data is processed. Image segmentation Image segmentation is the process of partitioning an image in multiple segments. Here we present the three task of image segmentation present in the industry: Instance segmentation: in instance segmentation each individual object of the image is annotated at the pixel level.

It is the equivalent of pixel accurate bounding boxes. Semantic segmentation: in semantic segmentation requires each pixel of an image to be associated to a semantic label without distinction of instances. Panoptic segmentation: in panoptic segmentation is a combination of instance segmentation and semantic segmentation, each pixels is associated to a semantic label taking into account each instance of objects within the image In addition to being time consuming, image segmentation is also not safe against human errors especially when taking into account the tiredness of annotators after labeling multiple images!

Tooling for image segmentation We can class the tools used to perform image segmentation in three categories: Digital brush and pen In its most classic form pixel accurate segmentation can be obtained using a digital pen or digital brush that allow the user to manually annotate the different entities of an image. People living in the same area or region often have similar needs and requirements. Certain products are made specifically for a purpose best suited to needs of the people living in a certain region.

Hence, geographic segmentation helps identify those set of customers who are living in a particular region or area or place and also have similar features like weather, climate etc. Since the time marketing has started, adapting products to local needs has always been top of the list. Geographic segmentation helps in knowing the target audience better. A single product and services can be adapted to multiple geographies if the segmentation is done correctly.

Minor adaptations can go a long way in making a product successful in multiple geographies. Adjustments to marketing mix as per the geography can help the product sell better and provide more value.

Geographic segmentation is one of the four types of market segmentation. The other three are demographic segmentation, behavioral segmentation and psychographic segmentation. Since this type of segmentation depends upon the region or areas, below are the parameters related to geographic segmentation:. Certain companies make products or services which are specific to only a country. This type of geographic segmentation helps target people from a specific country or a set of counties.

Cities offer a huge potential market to companies. Hence companies often select specific cities for their products or services. Again like countries group of countries like all the cities of the northern part of a country or all cities speaking common language can be used as a parameter.

Some villages can be identified by companies which give the best set of customers to companies to their business with. Based on this behavioral data, we can tailor our messaging accordingly:. First time visitor: Hey, learn about our latest collection! Returning visitor: Join our loyalty program and start saving!

Working with online wine club Vinomofo , we used behavioral segmentation to target three distinct audiences: new visitors, returning visitors, and returning clients. Returning visitors who had already subscribed but have not redeemed their coupon yet were reminded on their first order incentive. This targeted approach focused on purchasing habits reached a Though the most common types of market segmentation are demographic, psychographic, geographic, and behavioral, there are other types that are also worth considering and can offer excellent opportunities in the right context.

Technographic segmentation identifies and groups customers with regards to the role technology plays in their lives. This might mean recognizing groups of early adopters when marketing new technologies. It might also be as simple as recognizing the device users access the site from and presenting deals differently.

Consumers accessing an online phone store via the Safari internet browser might be more interested in Apple products — and can be shown these as a result. Generational and life stage segmentation both expand on aspects of the demographic approach.

Identifying customers by generation allows for broad but distinct approaches depending on age. Life stage segmentation, however, works similarly whilst divorcing life experience from age itself. Instead, it groups customers by factors including marital status, home-ownership, and whether or not they have children and more specific still by considering the ages of their children. Bank of America, for example, has successfully used life stage segmentation in their digital marketing strategy.

From there, the customer would land on a custom microsite designed specifically for their segment. Transactional segmentation is based on previous interactions your customer has had with your brand. Offering free shipping to all their customers would have been too expensive, so Yieldify targeted a specific transactional segment of their userbase — offering free shipping to those with a set value of items already in their carts.

Picking up on information like this is a particularly effective strategy across multiple industries, including top competitors to mass global retailers like Amazon , presenting e-commerce businesses with the best understanding of their customers, and encouraging return visits.

Whilst the above marketing segmentation strategies mainly focus on B2C organizations, Firmographic segmentation can be extremely useful to those in the B2B world.

This segmentation strategy allows B2B companies to better understand and target their audience and marketing campaigns. This process is very similar to the way B2C marketers would use demographic segmentation. This market segmentation process can help form an effective B2B marketing strategy by identifying target customers and tailoring marketing efforts to these specific customer segments. This is the biggest and most obvious benefit to well-implemented market segmentation.

By better recognizing the needs of your customers, you can identify more effective tactics for reaching them and improving their interactions and experience with your business. This might even lead to the development of new products that are aimed specifically towards these markets.

By identifying your customers by their needs, you can put out marketing that offers irresistible reasons for a return visit.

This is proven to increase customer retention , customer loyalty and lifetime value. The purpose of market segmentation is not only to help you reach your audience but also to allow your customers to see the true value of your brand via marketing that speaks to them — and in doing so puts you head and shoulders above your competitors. Ultimately, thoughtful customer segmentation will allow your business to focus every element of its activity to better reach those that it serves.